Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. A paid subscription is required for full access. These trends are unsurprising for several reasons. Screaming Fangirl. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. to incorporate the statistic into your presentation at any time. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. Register in seconds and access exclusive features. Welcome back! It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. [Price List], 5 Steps For Sending The Perfect Demo Submission. Original question: "How popular is K-pop in your country at the moment? Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. The ideal entry-level account for individual users. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. to incorporate the statistic into your presentation at any time. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Korean Foundation for International Cultural Exchange. rollingstoneindia.com/art-korean-music-videos/. As for gender, female respondents dominate the survey results with a total of 94.58%. 28 Feb 2023 06:29:24 For a better experience, please enable JavaScript in your browser before proceeding. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. In the K-Pop industry, merch is as important as the music itself. In part, this is due to South Koreas position as an economy driven by exports. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. i can't read korean As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. We believe this is somethingthat should be reflected on the charts.". While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). K-Pop itself has been crafted with the goal of accessibility in mind. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Yet K-Pop has made great strides in bridging the cultural divide. As for the occupation, most of them are students followed by nurses or caregivers. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. If you are an admin, please authenticate by logging in again. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. Fans recently crowdfunded around 3 million baht (around $95,000) to . Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Considering the fact that young women make up a significant demographic in K-pop . ?Click to watch my newest video!https://www.youtube.com/. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Dancer at Heart. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . So again pick an age. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. You can also find the Tableau Public visualization dashboard Ive created to support this article. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. But there are two acts, both K-pop, who leave the rest in the dust. Discover the latest in K-pop music, news, and culture at KPOPSource.com. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. What do you want to do? BTS's Jin updates his Instagram for the first time in 2023! Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. Access to this and all other statistics on 80,000 topics from, Show sources information We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. As soon as this statistic is updated, you will immediately be notified via e-mail. Spanish tracks and collaborated with local artists. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Learn more about how Statista can support your business. There are of course male fans, but male fans virtually avoid male idol groups. Following them, there are 35% of the respondents believe K-pop is time-consuming. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. They appoint South Korean stars as brand ambassadors . +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. Change Consent | Kpopmap 2022. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Learn more about how Statista can support your business. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . There are also historical and economic ties with the region. Even some of the adults are just annoying because they like to argue about everything. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. To use individual functions (e.g., mark statistics as favourites, set All Rights Reserved. (February 25, 2020). In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. . Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. One of the administrators behindthe BTS on Billboard! Of course, there were a. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. In Korea, Kpop (both male and female groups) are largely made up of female fans. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. K-pop has always been associated with complex videos and memorable visuals. For years, Beliebers stood above all other fan armies on social media. "BTS always seem to do better and better after each comeback, especially on the charts. From new album releases to concert coverage, our site has it all. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. K-pop fan activism within the BLM movement emerges from this broader history. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. How old are K-pop fans? K-Pop's wide appeal across Asia is due to several factors. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? So how do they do it? Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. February 25, 2020. Following the US, there are 31 respondents from Europe and 28 from Canada. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Korean Foundation for International Cultural Exchange. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. allkpop is a registered trademark of 6Theory Media, LLC. Please create an employee account to be able to mark statistics as favorites. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. In, Korean Foundation for International Cultural Exchange. You need a Statista Account for unlimited access. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Korean Foundation for International Cultural Exchange. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. Yet K-Pop has made great strides in bridging the cultural divide. There's an entire Twitter account -- BTS on Billboard! Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. In the past week, they sawover 24million, more than 14,000 times what's expected. Like to Laugh. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place.