Did we mention there are zero reasons to watch this ad?More from Ad Age: Listen to music from Super Bowl 2022 commercials, This spot starts out like a Nat Geo documentary, with the sonorous Morgan Freeman mesmerizing us with a geography lesson about a time, 300 million years ago, when there was no Africa, Asia, Americas or Europeonly a super-continent called Pangea. February 14, 2022. 2022 Super Bowl leaked commercials: A look at the ads that will air during Super Bowl 56 Sunday . Cheetos Super Bowl Commercial 2021 Mila Kunis, Ashton Kutcher, Shaggy - It Wasn't Me. More from Ad Age: Gillette is back in the Super Bowl for first time in 16 years. As each animal gets their groove on, Frito Lay urges viewers to "Unleash Your Flamin' Hot.". Use it. This, apparently, is a cult compound for fans of Irish Spring deodorant soap, who subject their visitor to a forced cleansing ritual while chanting Cast thy smell away! Freshly bathed, our protagonist suddenly breaks out in dance, joining the others around the base of a giant, monolithic bottle of Irish Spring body washa clear sign that hes a weak-willed sheep and has unthinkingly surrendered his freedom just to fit in. This ad is not unpleasant, but its a super cheesy and puzzling choice of commercial for the ad worlds biggest event. Never lose confidence in how you run your business, the announcer says, adding that Intuit is bringing Quickbooks and MailChimp together to help your business set up and grow. We need help, all right, to make sense of this mess. But this dtente doesnt come easy: The Barbarian couple is at first resentful; the husband taunts fans of the opposing team that he and his family rode three months in an oxcart to see his team destroy the Romans. Set with the Hollywood sign as a backdrop on this year's big game, much of the anticipation and expectations were for the Super Bowl 56 commercials to follow in the entertainment footsteps associated with the city. - 1 day 2 hours ago. ), he offers some rhyming, politician-grade platitudes: Its time to plant more trees. And in an ill-advised attempt at injecting some humor into the proceedings, one guy in the swarm is shown accidentally bopping his head on the window of some random womans apartment, leaving him looking stunned and destabilized. More from Ad Age: FTX is giving away free bitcoin as part of its Super Bowl commercial. As this spot opens, we are presented with a sorry-looking group of clowns who escape their hideous repast of limp burgers and unappetizing sides by busting out at Taco Bell. But you can make a difference, she addsby switching to T-Mobile, of course. Almost. Voice Over, Charlie Puth . Were really warming up to you, kid, says the thermostat. (Hey, it doesnt actually taste like a real cocktail, but at least you dont have to strain yourself with a shaker.) Dave Quinn. Finally! When I see a problem, Parton says, Im going to fix it. Evil, emphasis on the EV. Anna Kendrick joined a fellow icon Barbie for Rocket Mortgage's 2022 Super Bowl Commercial. Jon-as? queries an incredulous Leslie. Voice Over Fox, Megan Thee Stallion . Young LeBron declares that the future is crunk!which amuses present-day LeBron and prompts him to ask, Anything else you wanna know?. Were not sure why the Yum Brands chain is spending $7 million dissing its competition rather than promoting its own products, but were pretty certain one demographic will love this adTaco Bell franchisees. Instagram; Twitter; Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. What we forgotas, seemingly, did E-Tradewas that the market has changed radically since the infant savant made his Big Game ad debut in 2008. More from Ad Age: QuickBooks to air first Super Bowl spot for its own brand. This is one weird-ass fever dream of a commercial. But he is wasted in this Sams Club commercial strutting around the store bragging about being a VIP, oblivious to the fact that all the customers around him can also bypass the checkout and use Scan & Go to pay for their 20-pound boxes of Frosted Flakes. Historically, camera technology hasnt accurately represented darker skin tones, Google states in an on-screen message at the start of its Big Game ad for the Pixel 6. But it also drives home that message with subtle parodies of famed Big Game commercials. This seeming spot for Barbie Dreamhouse goes off the rails fast when a perky grown-up, played by Anna Kendrick, extols the features of the diminutive residence and then claims that Barbie found out about this Dreamhouse with an alert from Rocket Homes! That appears to be news to the main child in the ad, who says, skeptically, She did? Kendrick somewhat condescendingly explains, Well, its a supercompetitive marketa cue to introduce some supposed other dolls in the Barbie multiverse: Better Offer Betty, Ca$h Offer Carl and House Flipper Skipper, who are brought on set (and voiced) by other kids. It features the "Busch guy" teaching us about wilderness survival. But despite all the antics, its not that interestingits just a montage of reckless behavior (which is probably not the best message for a gambling app). As he spies a pile of invoices, the barkeep looks over to the establishments stage, where a customer performing karaoke murders the same tune. When her physician comes in and tells her everything is OK, Blige is palpably relieved. In a year of record ad spot prices, the roster of celebrities is unmatched. The whole thing is terribly sillybut the joke is elevated by the unexpected casting of a national treasure. And do it in eight days. Should we just not drink beer at all? We initially wondered about this approach given that cord-cutting is already so common, but then the genius of it dawned on us: Carrey is the perfect choice to reach boomers still clinging to cable. More from Ad Age: Morgan Freeman stars in Turkish Airlines Super Bowl spot. Where is the 2022 Super Bowl and what time is Super Bowl? We suppose its a necessary message given that many Americans avoided regular medical screenings during the pandemic. The Doritos teaser opens with Megan Thee Stallion clad in stilettos and a tight red dress strutting between movie set trailers with a bag of Flamin' Hot Doritos. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. More from Ad Age: See Vrooms new Super Bowl commercial about buying cars from consumers. est. The critters themselves are adorable and appealing hey, who doesnt love a sloth?and the use of Salt-N-Pepas Push It is entertaining. Super Bowl Ads 2022: Doritos, Anheuser-Busch, Pepsi and More Home Advertising Super Bowl 2022: Advertising experts break down what to expect this year from commercials like Avocados. Nissan Motor returned to Super Bowl advertising after a seven-year hiatus with a star-studded commercial led by "Schitt's Creek" co-creator and actor Eugene Levy. Chevrolet. Including Doja Cat makes the ad lively (note to Doja Cat: you just blew your chance at a McDonalds Famous Orders contract), but in this ad she does not seem to have any clear connection to the Taco Bell brand. Chevy/YouTube. Davids dialogue and delivery is delightfully anachronisticits basically straight out of Curbwhich makes the elaborately staged historical scenes somehow even funnier. Including the perennial punching bag of the tabloids, Lindsay Lohan. Whoever you are.. I figure you could use a little pick-me-up, she tells him. Hmmmm. Before the 2022 Super Bowl game brings the Rams and the Bengals face-to-face to compete on February 13, Frito-Lay has premiered a "Flamin' Hot" commercial. Is this really the best ad a man can get? A deer and bear also find themselves hooked after tentative first bites, their collective hisses, snorts and coughs inspiring a nearby fox (voiced by Charlie Puth) to get a beat going. Real-Time Video Ad Creative Assessment While snacking on a bag of Flamin' Hot Cool Ranch Doritos, Megan Thee Stallion approaches her trailer on set for Frito-Lay's Super Bowl LVI commercial and is surprised to find herself locked out. Chevy and The Sopranos Chevrolet granted an Easter egg to superfans of the hit HBO show with an ad for its first-ever. Chelsea Ritschel. After a brief exchange about hype and being ready (in regard to his NBA career),2022 LeBron tells 2003 LeBron, I cant tell you everythingwhich is profoundly disappointing, because this is an ad for a cryptocurrency exchange. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. On the bright side, unlike a lot of people in her life (including her clearly miserable son), you can get away from her after just 30 seconds. Steve Buscemi, who played Donny in the movie, knowingly nods from behind the bar. Touchdown achieved as mom and dad enter the room to see their house destroyed. Wed have laid odds with one of the seemingly hundreds of online betting brands in the Super Bowl that it couldnt be doneespecially since this spot risks portraying Alexa as a mind reader amid public paranoia over data and cyber stalking. ), makes us want to eat with our hands, pee in the backyard and sit in the dark. Zeus resentfully obliges.). Lace up your Skechers, were going On the Road again! With a typical audience of about 100 million U.S . More from Ad Age: See Mike Myers play Dr. Actress Jamie-Lynn Siegler, who played the daughter of mobster Tony Soprano in The Sopranos, recreates his ride from Manhattan to New Jersey in the HBO series iconic opener. Next, we cut to a business owner assessing her inventory of candles. So what we actually have here is an anti-hype ad thats pure hype. Cutwater humorously pitches its ready-made canned cocktails as the beverage of choice for the indolent, but its hard not to come away with the idea that convenience might be the only reason to buy the brand. By Rachel Schonberger Updated February 13, 2022 at 10:10 PM EST . Voice Over Bird Animals Bears, Birds, Crocodiles, Deer, Foxes, Sloths, Water Buffalo Agency Goodby, Silverstein & Partners . Plus, interleaved with the anti-ad sentiments are not-so-subtle disses of the competition, including No dieselgate (a reference to the VW emissions scandal of 2015) and No conquering Mars (take that, Elon! A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. A running list of 2022 Super Bowl commercials Watch all the best ads and teasers before, during, or after the big game including spots for Sam Adams, Doritos, Bud Light, and more. If youre not already familiar with these characters, well, good luck making sense of this commercialwhich is a roundabout means for GM to promote its ambition to go all-electric (and, apparently, take over the world). Around the table they exchange the usual pleasantries and some witty banter. Tubular Labs provided data on the top . The pint-sized players seem just as shocked, but quickly recover to play some footballin the process thoroughly trashing the house. Will encouraging more consumerism by buying more Hellmanns save the planet? The top 10 Super Bowl commercials that have already generated the most buzz online this year. Spiranac was the first athlete to be voted #1 on Maxim's 2022 Hot 100 List. More from Ad Age: Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, (or 1 star, depending on whom you ask) Activate your account. Somehow concluding that shes been bettered (by $278? In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." Have questions about this ad or our catalog? Zeus and his wife, Hera, are introduced to the car in this commercial by the vehicle manufacturer. But, hey, its still boring. She joined Ad Age in 1985 as editorial assistant, along the way fielding pretty much every position on the masthead, including reporter, Chicago bureau chief, New York bureau chief, features editor, executive editor and managing editor-international. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. This commercial is brilliant on two levels: Its sentiment is spot-on for a nation climbing out of a pandemic that has forced many to rethink their values and re-prioritize relationships and experiences. Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera in this charming BMW spot. Flamin' Hot gets is own spot with Cheetos and Cool Ranch in this tortilla chips company's commercial. To quote founder Sam Walton: Capital isnt scarce. Booking.nah. The advert starts with a child on top of a tree finding best position he could hid to eat the chips and enjoying some scenery view. Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. But neither performer is actually shown, despite the fact that they presumably dont come cheap.